Vauxhall Ugly Duckling
Client
Vauxhall
Ugly Duckling is one of the three films created for Vauxhall in collaboration with two other studios around the world,a project by McCann Woldgroup and MRM Madrid.
‘Backwards Stories’, tells famous fairy tales in reverse across a series of three 50-second films to highlight the benefits of the Astra’s reverse parking camera.
Each film sees its eponymous character start with the traditional happy ending,then work their way back to humble beginnings.
Production company:
Mach Studio
Agency:
Mrm//McCann & McCann Birmingham
Directors:
Víctor Llorente & Rafael Merino
Art Director:
Pablo Camarero & Rafael Merino
Technical Director:
Víctor Llorente
VFX Director:
Álvaro Rebollo
Modelling & Look Dev:
Beatriz Orellana
Rigger
Jose Antonio Martín Martín
Animation:
Christian Dan
Postproduction & Color grading
Óliver Martel
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