Vauxhall Ugly Duckling

Client

Vauxhall

Ugly Duckling is one of the three films created for Vauxhall in collaboration with two other studios around the world,a project by McCann Woldgroup and MRM Madrid.

‘Backwards Stories’, tells famous fairy tales in reverse across a series of three 50-second films to highlight the benefits of the Astra’s reverse parking camera.

Each film sees its eponymous character start with the traditional happy ending,then work their way back to humble beginnings.