Vauxhall Ugly Ducking

Film created for Vauxhall

Vauxhall Ugly Duckling

Client

Vauxhall

Ugly Duckling is one of the three films created for Vauxhall in collaboration with two other studios around the world,a project by McCann Woldgroup and MRM Madrid. 

‘Backwards Stories’, tells famous fairy tales in reverse across a series of three 50-second films to highlight the benefits of the Astra’s reverse parking camera.

Each film sees its eponymous character start with the traditional happy ending,then work their way back to humble beginnings.

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Production company:

Mach Studio

Agency:

Mrm//McCann & McCann Birmingham

Directors:

Víctor Llorente & Rafael Merino

Art Director:

Pablo Camarero & Rafael Merino

Technical Director:

Víctor Llorente

VFX Director:

Álvaro Rebollo

Modelling & Look Dev:

Beatriz Orellana

Rigger

Jose Antonio Martín Martín

Animation:

Christian Dan

Postproduction & Color grading

Óliver Martel

Mach ©2022

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